I was tasked with creating a brand identity, website and offline promotional material for a start up in the emerging market of male grooming.

The brand needed to appeal to men of all ages and backgrounds, tapping into more sophisticated grooming desires, but still keeping things simple and “masculine”.

Recognising that the market is an expanding one, the brand and execution needed to be flexible in order to respond to potential development of the business in the future to include other treatments and products.

As part of the identity work I also came up with a name for the brand.

Using black and white with a green accent gave the brand a contemporary quality and masculine identity. The colour palette sets the brand apart from the competition and allows it to appeal to more “fashionable” style conscious clients.

Rather than take the typical route of imagery portraying “ripped” men, we chose a range of sporting and lifestyle editorial led photography to appeal to a wider male audience.

The clients new business has now expanded following a move to a new salon and now actively promotes hair removal to a female, as well as male market. The business continues to grow and Caroline is very happy with how her marketing material has come together.

View the HONE Male Grooming website here.

View the HONE Hair Removal website here.

View their testimonial here.

Work completed

  • Name
  • Logo
  • Business card
  • Postcard
  • Aftercare leaflet
  • Consultation form
  • Poster
  • Website

Branding, Print, Web


December 1, 2011