Following a brand audit instigated by myself and from initial discussions regarding the re-design of the website* it appeared that there was no consistent use of the logo and it’s applications on internal and external communications material. There was also no targeted positioning of the Hever Castle brand.
‘Tudor Village’ was also to move under the Hever Castle main brand and was to be no longer known as a separate entity.
The client also wanted to be more active in promoting Hever Castle to the key target markets and do more to attract the core group that is ‘families’. Increasing awareness of the castle and the broad range of facilities was also a key priority.
The initial brief was to create a new logo and design and build a new website*, followed by the application of the logo across all existing and suggested new brand material.
I created a unified corporate identity that appealed to all of Hever Castle’s key target markets, a unified colour palette, unified the use of the strapline, consistent and on brand typefaces.
This was closely followed by the website redesign and roll-out of the new brand identity onto all consumer and trade literature. This also included corporate and wedding customers of the castle.
I worked with Hever Castle for 8 years and then a change of Marketing Manager led to them working with a different agency who subsequently rebranded Hever Castle in 2014.
* In partnership with Emworx Ltd
Branding, Print, Web
September 1, 2014