For Her For You

For Her For You

I was asked by For Her From You to create a new and sophisticated gift brand to compete in a established and buoyant market, predominantly aimed at web-consumers who were looking to purchase original, interesting and exciting gift ideas for females of all ages.

The challenge being to create an identity which differentiated ‘FHFY’ from the existing competition, allowing it to quickly tap into a popular and growing sector before it peaked.

This required an eye-catching, yet user-friendly website*, online shop, and eshots to promote the business, as well as an attractive and memorable print identity in the form of postal catalogues, adverts and business cards and stationary. All brought together under a strong Logo incorporating the 2 R’s within the name to create a gift graphic, and a distinctive colour palette, both helping to evoke that feeling of luxury, desirability and indulgence.

Work completed

  • Logo
  • Business Card
  • Adverts
  • Catalogue
  • Website*

* In partnership with Emworx Ltd


Branding, Print, Web


May 1, 2009