New offerings, new branding
After auditing the offerings and their respective names under Sustainable Tech 4 Good, it came to my mind that it was an opportunity to align everything to ensure that the businesses core USP’s and core offerings were being clearly communicated:
Laptops 4 Learning became ST4G Tech 4 Inclusion
Laptops 4 Change became ST4G Tech 4 Change
Laptops 4 Learning Tech Aid became ST4G Tech 4 Inclusion Tech Aid
New offering – ST4G Tech Services
This also led to a tweak of the Sustainable Tech 4 Good logo and a new strapline. I also advised trademarking all of the brands and created and recommended trademarking their new strapline – Join The Sustainable Digital Inclusion RevolutionTM
