A Homeopath based in Vancouver, Canada, Suzanne Sutherland wanted to promote a new addition to her business; breast thermography.
Breast Thermography is a breakthrough imaging procedure where infrared images of the breast are analyzed and rated to determine the risk of developing breast cancer. It was important that the brand and website looked professional and approachable without being clinical or intimidating.
I produced a brand identity and promotional material and activity over a 12 month period.
The logos elements represented many relevant ideas – heat waves, a camera shutter, focus of energy (all associated with breast thermography).
In line with existing awareness around breast cancer, I chose a palette of pinks. I also used imagery with an underlying ‘pink’
theme to help bring all the marketing material together and to give the brand personality.
The overall aim which I delivered was to promote a sensitive subject whilst also getting across Suzanne’s personality.
Branding, Print, Web
September 1, 2011